Media Coverage
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Media Coverage


Sa-Dhan continuously and consistently engaged with media both at national and state levels. The media engagements were with a sector development perspective. Media covered the developments in the sector widely. Regular updates were shared with media on policy announcements, sensitising media on the Quarterly Reports, different Projects, MFI operations, operational hazards of the sector etc.
The team has been visibly aggressive on social media platform as well. Sa-Dhan worked tenaciously to identify trending stories about sector, fake news about the sector, response to media and/or netizen queries among others and has effectively used Twitter, LinkedIn and Facebook to narrate stories and position the Association as an organisation that is a repository of knowledge. Sa-Dhan CEO & ED is often invited to share his views in the print media and the articles are carried out in the major newspapers. Sa-Dhan is regarded as a thought leader and media regularly reaches out to the association for critical inputs